The brief was to create:
♻️ A never been done before Aluminium shell, the most premium applicator on the market.
🥥 Innovative ingredients, which pack a punch and keep you smelling (& feeling) fresh all day.
🫡 A brand that truly speaks to you - no bs, just quality products, built to last with premium materials that were fully recyclable without losing any material value.
👉To create a usable case that had a pushing action for ease of use, we went back to basics. Instead of having an overly complex twisting internal system (which is only possible if made out of plastic) we looked at how our hands could be the pushing force.
This led us to putting an internal step inside which holds the refill in place, and can be easily pushed from the bottom of the outer casing. The refills are securely in place, which keeps the stick from pushing down with light force.
🎯 This resulted in only a 3 part product, which we believe to be the first of its kind.
